Giovanetti Empreendimentos
A new visual identity for a Brazilian construction company, built around the bricks that form the foundation of its work.
The Project
Brand Design
The World
Construction
What Was Done
Visual Identity, Stationery, Business Cards
The Project
A new identity built on an established foundation.
Giovanetti Empreendimentos was created after the partners behind DGI went their separate ways and Giovanetti began a new chapter with its own construction company in Atibaia, Brazil.
With a new company came the need for a new identity — one that could stand independently from DGI while reflecting the experience and expertise Giovanetti was bringing into the business.
The Approach
Building the identity from the foundation up.
The concept started with one of the simplest elements in construction: the brick. Individual geometric forms come together within the mark to reference the bricks that create the foundation for homes, buildings and the larger projects the company specializes in.
The result is a structured, recognizable identity that connects naturally to the construction industry while giving Giovanetti Empreendimentos a distinct presence of its own.
The details that make it work
