Junior Jenny Cakes
A pro bono visual identity created to help a young baker turn door-to-door cake samples into a budding small business.
The Project
Brand Design
The World
Bakery & Custom Cakes
What Was Done
Visual Identity, Business Cards, Brand Collateral
The Project
A little brand for a big idea.
Junior Jenny Cakes was a pro bono project created to support a student who was turning her love of baking into a small business. She was going door to door offering samples of her cakes, giving people a chance to try them before placing an order.
She had the cakes — which were genuinely delicious — and the determination to put herself out there. The project was about giving her a visual identity that could make the business feel a little more established as she got started.
The Approach
Sweet, simple and made to get her started.
The identity was kept playful and approachable, reflecting both the homemade nature of the cakes and the young entrepreneur behind them. The goal wasn't to overcomplicate a small business that was still finding its feet, but to give Junior Jenny Cakes something recognizable and professional that she could confidently use while introducing herself and her cakes to new customers.
The details that make it work
